Our Visual Identity

Although a logos primary purpose is to identity, they can also be leveraged to communicate important brand messages and values.  Our brand represents the value diverse BIPOC, female perspectives can provide in the field of management consulting.

A good logo should be relevant to your brand and target audience. The Pacific Coast is where we come from, and are proud to live, work and play in. Our clients are also from the Pacific Coast.

This represents the regions of the world that lie in the Southern Hemisphere of the Pacific Ocean, including all the coastal countries, islands, and archipelagos located there. We, at Pacific Coast, have migrated from the Western Pacific Coast (Asia) to the Eastern Pacific Coast (British Columbia, Canada)

The waves of the Pacific Ocean in a henna design reflect our origins from the Indian Subcontinent. Henna (or Mehandi) is associated with prosperity and abundance, and that's why it's so prominent in Indian culture. It's also used to symbolise joy, kindness, health, wealth and peace across many cultures.